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Geo-Scoring
Lenders and financial institutions are aware of where income may be generated. Once loans have been written, they may be analyzed, compared to other segments and try to cross-sell activities that may take place. Sales of loan portfolios are a sensitive process and the physical location of lenders allows for focused products and campaigns. The most intriguing idea and best practice are not to provide additional services to saturated locations. They receive many offers on a regular basis and pricing is always a challenge and there might limited locations to generate revenue.
We know proper geo-marketing brings value. As we expand in the market, we provide higher quality and more reliable data. We are not a marketing company. We are the foremost financial service company therefore, we can answer your questions regarding additional revenue with a direct connection to performance risks.
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