Brand - Awareness and Protection
Every lending company is sensitive to the brand it creates. Creating a successful brand can be very expensive, time-consuming and labor-intensive. The brand itself influences the position of the lender on the market for both borrowers and investors.
Lenders, that are able to accept deposits, i.e. banks are critically sensitive to their brand's perception, as only a strong, reputable brand image will allow them to attract additional deposits without the need to increase deposit interest rates. This margin between lending and borrowing rate enables lenders to achieve better liquidity without suffering on the side of P&L.
We always discuss with you what your brand means to you and create a strategy to achieve brand protection that exceeds your requirements. Our own software is managing each of the loans separately and can change approach loan by loan.